E-book
Entrepreneurship
Record details
- ISBN: 9780313063565 (electronic bk.)
- ISBN: 0313063567 (electronic bk.)
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Physical Description:
electronic
remote
xxi, 182 pages : illustrations ; 25 cm. - Publisher: Westport, Conn. : Greenwood Press, 2007.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages [177]-179) and index. |
| Formatted Contents Note: | What is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- Idea generation and creating the concept statement -- Entrepreneurial strategies : defy competition and enter the market -- Creating new products and services -- Building a strategy : understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepreneurial family firms -- Appendix : putting a plan together and avoiding pitfalls. |
| Reproduction Note: | Electronic reproduction. Boulder, Colo. : NetLibrary, 2008. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. |
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| Subject: | Entrepreneurship |
| Genre: | Electronic books. |
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Other Formats and Editions
Electronic resources
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=224830
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