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Build the damn thing : how to start a successful business if you're not a rich white guy / Kathryn Finney.

Finney, Kathryn,(author.).

Available copies

  • 2 of 2 copies available at Evergreen Indiana. (Show)
  • 1 of 1 copy available at Eckhart Public Library.

Current holds

0 current holds with 2 total copies.

Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Eckhart PL - Main 658.022 FIN (Text) 840191003157100 New Items - Main Level Available -

Record details

  • ISBN: 9780593329269
  • Physical Description: xxiii, 245 pages ; 24 cm
  • Publisher: [New York] : Portfolio/Penguin, [2022]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages [229]-236) and index.
Formatted Contents Note:
Prologue : a builder's story -- Getting started : how to build the damn thing -- Get your mind right : how to build your internal foundation -- Your personal success toolbox : how to gather the tools to build your company -- You're NOT your customer : how to make sure your business solves a problem -- Product-market fit : how to turn your solution into a money-making business -- Squad goals : how to build an amazing team -- Getting the bag : how to get the $$$ you need to grow your company -- Breathe. You just built the damn thing.
Summary, etc.:
The startup world advertises itself as a meritocracy, a system that rewards you based on your skills, but anyone who's not rich, white, or male knows this isn't true. Instead, you're rewarded for your networks, skin color, gender, and zip code. The entrepreneurship and investing game was built for the Entitleds - the rich white guys in their clichéd fleece vests who all went to the same elite schools - and everyone else is forced to fight for a small peice of the venture capital pie and play at a harder level. But what if there was a cheat code from someone who's done it all before to help you not only level up and survive in the game but win the whole damn thing? Pioneering entrepreneur and visionary investor Kathryn Finney has gone from standing up to the Voldemorts of venture capital to leading her own multimillion-dollar fund that boldly invests in brilliant Black startup founders. She's built the damn thing, sold it, and used her wealth to support founders on their entrepreneurial journey. You'll learn the fundamentals of starting your business, like how to: identify ideas that people want; spot the right talent to jump-start your business; find investors who have your back; make failure a part of your journey and overcome it. And you'll learn cheat codes, like how to: stand up to investors who say, "Great pitch, but I don't do Black women"; leverage your unique resources and network to secure that bag; notice opportunities the Entitleds miss. Don't wait for the system to let you in. Break down the door and build your damn thing.
Subject: New business enterprises > Management.
Minority business enterprises > Management.
Women-owned business enterprises > Management.
Entrepreneurship.
Success in business.

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