Record Details

Catalog Search

The harder you work, the luckier you get : an entrepreneur's memoir / Joe Ricketts founder of Ameritrade.

Image of item

Available copies

  • 4 of 5 copies available at Evergreen Indiana.

Current holds

0 current holds with 5 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Alexandria-Monroe PL - Alexandria B RIC (Text) 37521530952847 AMPL Adult New Nonfiction Shelf Available -
Paoli PL - Paoli 921 RIC (Text) 79593000026239 Adult Non-Fic Available -
Plainfield-Guilford Twp PL - Plainfield 921 Ricketts (Text) 31208913151462 new non-fiction Available -
Union Co PL - Liberty Bio Ric (Text) 34194001224600 BIO Available -
Whiting PL - Whiting ON ORDER (Text) WHTNG9781501164781 On order On order -

Record details

  • ISBN: 9781501164781 (hardcover)
  • ISBN: 1501164783 (hardcover)
  • Physical Description: v, 321 pages, 8 unnumbered pages of plates : photographs (mostly color) ; 24 cm
  • Edition: First Simon & Schuster hardcover edition.
  • Publisher: New York. New York : Simon & Schuster, 2019.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical notes/references (pages 303-310) and index.
Summary, etc.:
Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a part-time janitor, but by the age of thirty-three he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $12,500 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of near-disasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risk-taking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dot-com bust, he had proven that his strategy based on frontier values could survive just about anything.
Subject: Ricketts, Joe (John Joseph) 1941-
Investment advisors > United States > Biography.
Online stockbrokers > United States > Biography.
Financial services industry > United States.
Stock exchanges > United States.
Wall Street (New York, N.Y.)
BUSINESS & ECONOMICS / Entrepreneurship.
BUSINESS & ECONOMICS / Personal Success.

Additional Resources