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Writing to persuade : how to bring people over to your side / Trish Hall.

Hall, Trish, (author.).
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  • 0 of 1 copy available at Evergreen Indiana.

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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
New Castle-Henry County PL - New Castle ON-ORDER 1/NON-FIC (Text) NCSTL9781631493058 On Order On order -

Record details

  • ISBN: 9781631493058 : HRD
  • ISBN: 1631493051 : HRD
  • Physical Description: pages cm
  • Edition: First edition.
  • Publisher: New York : Liveright Publishing Corporation, a division of W.W. Norton & Company, [2019]

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Becoming a writer -- Becoming an editor -- Running op-ed -- Dealing with celebrities -- Finding your voice -- When to go personal -- Know your audience -- You like dogs? So do i! -- Play on feelings -- The power of empathy -- Don't argue -- Tell stories -- Why facts matter, even when they don't -- Focus. Be specific. Prune. And kill the jargon -- Coming up with ideas -- How to please editors -- We believe what we believe -- The power of moral values -- What really changes people -- Coda : go forth!.
Summary, etc.:
"In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Drawing on her vast experience editing everyone from Nobel Prize winnersand global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting withreaders--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Hall spent years immersed in argument, passion, and trendsetting ideas--but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'PruneRuthlessly.' Combining boisterous anecdotes with practical advice (relayed in 'tracked changes' bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century"-- Provided by publisher.
Subject: English language > Rhetoric.
Persuasion (Rhetoric).

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