- Physical Description: 1 online resource (streaming video file) (31 minutes): digital, .flv file, sound
- Publisher: [San Francisco, California, USA] : The Great Courses, 2016.
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Originally produced by The Great Courses in 2016.
For centuries, decision-making motivation was seen in the context of maximizing pleasure and minimizing pain. But recent scientific research reveals a more complex framework. Regulatory Focus theory shows that we operate from four motivational states, not two, and it reveals a richer and more accurate framework for understanding our decisions.
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Mode of access: World Wide Web.
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