- Physical Description: 1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
- Publisher: [San Francisco, California, USA] : The Great Courses, 2016.
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Originally produced by The Great Courses in 2016.
Can a marketing campaign affect how a food tastes? Even though you know the ad hasn't changed the food itself, medical imaging reveals that your brain reacts as if it did! Learn about the fascinating ways in which this halo effect can hinder or help the accuracy of your decision making.
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Mode of access: World Wide Web.
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