- Physical Description: 1 online resource (streaming video file) (29 minutes): digital, .flv file, sound
- Publisher: [San Francisco, California, USA] : The Great Courses, 2016.
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Originally produced by The Great Courses in 2016.
Even as children, we learned that the way in which we presented a choice to our parents was often as important as the specific question we asked. Decision science reveals just how that tool - decision framing - can be used to our benefit, and how it is used to manipulate our choices as consumers.
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Mode of access: World Wide Web.
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