- Physical Description: 1 online resource (streaming video file) (27 minutes): digital, .flv file, sound
- Publisher: [San Francisco, California, USA] : TV Choice, 2018.
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Originally produced by TV Choice in 2018.
The rise of Amazon.com since its start-up in 1994 is the classic case study in disruptive innovation. First an on-line retailer, broadening into a platform for other sellers, Amazon has been guided by the restless spirit of its founder Jeff Bezos. Bezos thinks long term ́ he expects his people to challenge, to constantly embrace change. Amazon is at the cutting edge of technology ́ but it́s also based on old-fashioned values: a wide range at a keen price ́ and good service. The key, says Bezos, is focus on customers, not competitors.
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Mode of access: World Wide Web.
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