E-video
The New Mad Men.
With a collective purchasing power of $3 trillion, people of color are quickly becoming the natiońs most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. Take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how it́s speaking to the multicultural millennial market.
Record details
- Physical Description: 1 online resource (streaming video file) (27 minutes): digital, .flv file, sound
- Publisher: [San Francisco, California, USA] : PBS, 2014.
Content descriptions
| General Note: | Title from title frames. Film In Process Record. |
| Participant or Performer Note: | Maria Hinojosa |
| Date/Time and Place of an Event Note: | Originally produced by PBS in 2014. |
| System Details Note: | Mode of access: World Wide Web. |
| Language Note: | In English |
Search for related items by subject
| Subject: | Politics. Race relations. |
| Genre: | North American Studies. Television programs. |
