- Physical Description: 1 online resource (streaming video file) (119 minutes): digital, .flv file, sound
- Publisher: [San Francisco, California, USA] : Frederick Wiseman (Zipporah), 1983.
Title from title frames.
In Process Record.
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Originally produced by Frederick Wiseman (Zipporah) in 1983.
THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.. "́Œ Witnessing how an establishment deftly caters to such appetites makes for an engrossing spectacléŒ Only Wiseman seems able to consistently capture those tiny, illuminating surprises that stay with us long after hés through with us." ́ Harry F. Waters, Newsweek. "He has delved deeply and wisely into seemingly superficial subject matter and come up with a subtly informative ́ and incidentally entertaining ́ tract that will likely be of sociological importance for generations to come." - Arthur Unger, The Christian Science Monitor
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Mode of access: World Wide Web.
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|Genre:||Marketing & Advertising