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Branding: a very short introduction / Robert Jones.

Jones, Robert, (author.).
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Available copies

  • 3 of 3 copies available at Evergreen Indiana.

Current holds

0 current holds with 3 total copies.

Series Information

Very short introductions ; 527.
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Scott County PL - Austin 658.827 JON (Text) 35830801913616 Non-Fiction Available -
Scott County PL - Lexington 658.827 JON (Text) 35830801913624 Non-Fiction Available -
Scott County PL - Scottsburg 658.827 JON (Text) 35830801913756 Non-Fiction Available -

Record details

  • ISBN: 9780198749912
  • ISBN: 01198749910
  • Physical Description: 136 pages : illustrations ; 18 cm.
  • Edition: First edition.
  • Publisher: Oxford, United Kingdom : Oxford University Press, 2017.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references, webliography and index.
Summary, etc.:
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
Subject: Branding (Marketing)
Brand name products.

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