Branding: a very short introduction / Robert Jones.
- 3 of 3 copies available at Evergreen Indiana.
0 current holds with 3 total copies.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Scott County PL - Austin||658.827 JON (Text)||35830801913616||Non-Fiction||Available||-|
|Scott County PL - Lexington||658.827 JON (Text)||35830801913624||Non-Fiction||Available||-|
|Scott County PL - Scottsburg||658.827 JON (Text)||35830801913756||Non-Fiction||Available||-|
- ISBN: 9780198749912
- ISBN: 01198749910
- Physical Description: 136 pages : illustrations ; 18 cm.
- Edition: First edition.
- Publisher: Oxford, United Kingdom : Oxford University Press, 2017.
- Copyright: c2017
|Bibliography, etc. Note:||
Includes bibliographical references, webliography and index.
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
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