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The first mile : a launch manual for getting great ideas into the market / Scott D. Anthony

Anthony, Scott D., (author).
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Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Scott County PL - Scottsburg 658.5 ANT (Text) 35830801818179 Non-Fiction Available -

Record details

  • ISBN: 9781422171769 (alk. paper)
  • ISBN: 1422171760 (alk. paper)
  • Physical Description: 242 pages ; 22 cm
  • Publisher: Boston, Massachusetts : Harvard Business Review Press, [2014]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index
Formatted Contents Note:
Prologue: The promise and perils of innovation's first mile -- The first mile problem -- I. The first mile toolkit -- Document what you plan to do -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- II. Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile
Subject: New products
Technological innovations

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