Book
Never lose a customer again : turn any sale into lifelong loyalty in 100 days / Joey Coleman.
In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. -- Amazon.
Record details
- ISBN: 9780735220034
- ISBN: 0735220034
- Physical Description: x, 353 pages : illustrations ; 24 cm
- Publisher: New York : Portfolio/Penguin, [2018]
- Copyright: ©2018
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 339-343) and index. |
| Formatted Contents Note: | A letter from the author: the future of business is H2H -- If a dentist can do it, why can't you? -- The cost of losing a customer -- Customer direction: a structural and cultural problem -- What is customer experience? -- You only have 100 days (if that long) to get it right -- The eight phases of the customer experience -- Phase 1: Assess -- Phase 2: Admit -- Phase 3: Affirm -- Phase 4: Activate -- Phase 5: Acclimate -- Phase 6: Accomplish -- Phase 7: Adopt -- Phase 8: Advocate -- Get started: how to stop losing customers today -- Conclusion: if Comcast can do it, so can you. |
Search for related items by subject
| Subject: | Customer relations. Customer loyalty. Marketing. |
Available copies
- 2 of 3 copies available at Evergreen Indiana.
Holds
- 0 current holds with 3 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Greenwood PL - Greenwood | NONFICTION BUSINESS SALES Coleman (Text) | 36626103944104 | 2nd Floor Adult Nonfiction | Checked out | 05/01/2024 |
| Lebanon PL - Lebanon | 658.812 COL (Text)
Home Location: NONFICTION |
34330513238957 | Adult - Non-Fiction | Available | - |
| Lowell PL - Lowell | 658.8 COLEMA (Text) | 33113037741347 | Adult Nonfiction | Available | - |
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Joey Coleman is the Chief Experience Composer at Design Symphony, a customer experience branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients include individual entrepreneurs, start-ups, small businesses, non-profits, government entities, and Fortune 500 companies. When not traveling the world for speaking and consulting engagements, he enjoys time at home with his family in the mountains of Colorado.
