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The librarian's nitty-gritty guide to content marketing [electronic resource]. Laura Solomon.

Solomon, Laura. (Author).
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Electronic resources

Record details

  • ISBN: 9780838914359 (electronic bk)
  • ISBN: 9780838914366 (electronic bk)
  • Physical Description: 1 online resource

Content descriptions

Summary, etc.:
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide:defines the essential characteristics of effective content marketing; explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them;provides a template for creating personas;and includes first-hand accounts from library marketers.Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Reproduction Note:
Electronic reproduction. Chicago : ALA Editions, 2016. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 40258 KB) or Adobe Digital Editions (file size: 2317 KB) or Kobo app or compatible Kobo device (file size: N/A KB) or Amazon Kindle (file size: N/A KB).
Subject: Nonfiction.
Language Arts.
Genre: Electronic books.

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