Building a storybrand : clarify your message so customers will listen / Donald Miller.
- 1 of 1 copy available at Evergreen Indiana.
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|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Peru PL - Peru||658.8 MILLER D (Text)||53069000491952||NEW BOOK||Available||-|
- ISBN: 9780718033323
- ISBN: 0718033329
- Physical Description: x, 228 pages : illustrations ; 22 cm
- Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, 
- Copyright: ©2017
|Bibliography, etc. Note:|| Includes bibliographical references (pages 225-228).
|Formatted Contents Note:|| The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using a StoryBrand to transform company culture.
|Summary, etc.:|| Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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