- Physical Description: 1 online resource (1 audio file (30 min.)) : digital
- Edition: Unabridged.
- Publisher: [United States]: The Great Courses, 2015.
- Distributor: Made available through hoopla
|Restrictions on Access Note:||
Digital content provided by hoopla.
|Participant or Performer Note:||
Read by Michael Roberto, Thomas Goldsby.
This Lecture: What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage. The Course: What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines - strategy, operations, finance and accounting, organizational behavior, and marketing - that everyone needs to master in today's marketplace. All Lectures: 1. Strategy Is Making Choices 2. How Apple Raises Competitive Barriers 3. The Danger of Straddling 4. What Trader Joe's Doesn't Do 5. First Movers versus Fast Followers 6. When Netflix Met Blockbuster 7. Anticipating Your Rival's Response 8. Why Did Disney Buy Pixar? 9. The Diversification Discount 10. Forward and Backward Integration 11. Mergers and Acquisitions-The Winner's Curse 12. Launching a Lean Start-Up 13. The Power of Superior Operations 14. Leaner, Meaner Production 15. Refining Service Operations 16. Matching Supply and Demand 17. Rightsizing Inventory 18. Managing Supply and Suppliers 19. The Long Reach of Logistics 20. Rethinking Your Business Processes 21. Measuring Operational Performance 22. Keeping an Eye on Your Margins 23. Leveraging Your Supply Chain 24. Reducing Risk, Building Resilience 25. Accounting and Finance-Decision-Making Tools 26. How to Interpret a Balance Sheet 27. Why the Income Statement Matters 28. How to Analyze a Cash Flow Statement 29. Common Size, Trend, and Ratio Analysis 30. Cost-Volume-Profit Analysis 31. Understanding the Time Value of Money 32. The Trade-Off between Risk and Return 33. How Investors Use Net Present Value 34. Alternatives to Net Present Value 35. Weighing the Costs of Debt and Equity 36. How to Value a Company's Stock 37. Achieving Results in Your Organization 38. The Value of Great Leadership 39. Emotional Intelligence in the Workplace 40. The Art of Effective Communications 41. The Motivation-Performance Connection 42. Winning with Teamwork 43. Coaching-From Gridiron to Boardroom 44. Understanding Power Relationships 45. Handling Workplace Conflict 46. Ethics and the Bathsheba Syndrome 47. Leading Real Organizational Change 48. Lifelong Learning for Career Success 49. What Is Marketing? 50. How to Segment a Market 51. Targeting a Market Segment 52. Positioning Your Offering 53. Identifying Sources of Sales Growth 54. Deriving Value from Your Customers 55. Creating Great Customer Experiences 56. The Tactics of Successful Branding 57. Customer-Focused Pricing 58. Marketing Communications That Work 59. The Promise and Perils of Social Media 60. Innovative Marketing Research Techniques
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Mode of access: World Wide Web.
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