Marketing to millennials for dummies® / by Corey Padveen.
- 1 of 1 copy available at Evergreen Indiana.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Morgan Co PL - Martinsville Main Library||658.8343 PAD (Text)||78551000533819||Non-Fiction||Reshelving||-|
- ISBN: 9781119369042
- ISBN: 1119369045
- Physical Description: xv, 336 pages : illustrations ; 24 cm.
- Publisher: Hoboken, N. J. : John Wiley & Sons, Inc., 2017.
|Summary, etc.:|| Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
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|Subject:||Young adult consumers > Attitudes.
Generation Y > Attitudes.
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