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Marketing to millennials for dummies® / by Corey Padveen.

Padveen, Corey, (author.).
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Available copies

  • 2 of 2 copies available at Evergreen Indiana.

Current holds

0 current holds with 2 total copies.

Series Information

--For dummies.
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Morgan Co PL - Martinsville Main Library 658.8343 PAD (Text) 78551000533819 Non-Fiction Available -
Starke Co PL - Schricker Main Library (Knox) PRO 658.8343 PAD (Text) 30032001804704 PARENT AND TEACHER RESOURCES Available -

Record details

  • ISBN: 9781119369042
  • ISBN: 1119369045
  • Physical Description: xv, 336 pages : illustrations ; 24 cm.
  • Publisher: Hoboken, N. J. : John Wiley & Sons, Inc., 2017.

Content descriptions

Summary, etc.:
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
Subject: Young adult consumers > Attitudes.
Generation Y > Attitudes.
Target marketing.
Consumer behavior.

Additional Resources