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Marketing your library's electronic resources : a how-to-do-it manual / Marie R. Kennedy, Cheryl LaGuardia.

Kennedy, Marie R., (author.). LaGuardia, Cheryl, (author.).
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Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Adams PL Sys. - Decatur Branch PREF 025.0 KEN (Text) 34207002115823 Professional Reference Available -

Record details

  • ISBN: 9780838915653 (pbk. : alk. paper)
  • Physical Description: 218 pages : illustrations ; 28 cm
  • Edition: 2nd edition.
  • Publisher: Chicago : ALA Neal-Schuman, an imprint of the American Library Association, [2018]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Part I. How to design your marketing plan -- Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan (lather, rinse, and repeat) -- Part II. Sample marketing plan reports -- Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELNY, New York Online Virtual Electronic Library -- Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz -- Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan -- Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 -- Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan -- Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan -- Example 7, Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016.
Summary, etc.:
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes ·seven complete programs from both public and academic libraries; ·an examination of the e-resource life cycle; ·cutting edge guidance on COUNTER usage reports and other web analytics; ·advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more; ·a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and ·numerous examples of well-executed plans and outcomes. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Subject: Libraries > Special collections > Electronic information resources.
Libraries > Marketing.
Digital libraries > Marketing.
Electronic information resources > Marketing.
Libraries > Marketing > Case studies.

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