The carnival campaign [electronic resource] : How the Rollicking 1840 Campaign of "Tippecanoe and Tyler Too" Changed Presidential Elections Forever. Ronald Shafer.
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- ISBN: 9781613735411 (electronic bk)
- ISBN: 9781613735435 (electronic bk)
- Physical Description: 1 online resource
- Date Published: 2016.
|Summary, etc.:|| The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began.
|Reproduction Note:|| Electronic reproduction. Chicago : Chicago Review Press, 2016. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 5849 KB) or Adobe Digital Editions (file size: 9149 KB) or Kobo app or compatible Kobo device (file size: N/A KB) or Amazon Kindle (file size: N/A KB).
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