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The fuzzy and the techie : why the liberal arts will rule the digital world / Scott Hartley.

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Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Newburgh Chandler PL - Bell Road Library 384.3 HARTLEY 2017 (Text) 39206021394836 NonFiction Available -

Record details

  • ISBN: 9780544944770
  • ISBN: 0544944771
  • Physical Description: xi, 290 pages ; 23 cm
  • Publisher: Boston : Houghton Mifflin Harcourt, 2017.

Content descriptions

Summary, etc.:
"One of the nation's leading venture capitalists offers surprising revelations on who is going to be leading innovation in the years to come Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has mistakenly led the business world for decades: that techies are the real drivers of innovation. But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. They also bring the management and communication skills that are so vital to spurring growth. Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations work to create real innovation"-- Provided by publisher.
Subject: Creative ability in business.
Education, Humanistic > Social aspects.
Telecommunication > Social aspects.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Careers > General.

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