Record Details

Catalog Search

The one-hour business plan : the simple and practical way to start anything new / John McAdam.

Image of item

Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Newburgh Chandler PL - Bell Road Library 658.114 MCA 2013 (Text) 39206020898720 NonFiction Available -

Record details

  • ISBN: 9781118726228 (cloth)
  • ISBN: 1118726227 (cloth)
  • Physical Description: xxi, 167 pages : illustrations ; 23 cm
  • Publisher: Hoboken, New Jersey : Wiley, [2013]

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Introduction -- Module 1. What are you offering? : create a value proposition that makes a stronger business model -- Module 2. Who are you offering to? : the customer target market : the only sustainable source of business funding for the long term -- Module 3. Who are your competitors : competitive positioning : viewing your offering through your customers' eyes -- Module 4. What's next? : next steps : what milestones and actions plans do for your business -- Module 5. How much money will you make? : the new offering to cash mini-budget : a simple way to predict how much money you will likely make -- Conclusion : pulling it all together : using your one-hour business plan to earn customers today -- Final thoughts.
Subject: New business enterprises > Planning.

Additional Resources