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Eric Sink on the business of software / Eric Sink.

Sink, Eric. (Author).
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Record details

  • ISBN: 1590596234
  • ISBN: 9781590596234
  • Physical Description: xiv, 301 pages : illustrations ; 23 cm.
  • Publisher: Berkeley, CA : Apress ; 2006.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Part 1. Entrepreneurship. What is a small ISV? -- Whining by a barrel of rocks -- Starting your own company -- Finance for geeks -- Exploring micro-ISVs -- First report from my micro-ISV -- Make more mistakes -- Part 2. People. Small ISVs: you need developers, not programmers -- Geeks rule and MBAs drool -- Hazards of hiring -- Great hacker != Great hire -- My comments on "hitting the high notes" -- Career calculus -- Part 3. Marketing. Finding a product idea for your micro-ISV -- Marketing is not a post-processing step -- Choose your competition -- Act your age -- Geek gauntlets -- Be careful where you build -- The game is afoot -- Going to a trade show -- Magazine advertising guide for small ISVs -- Part 4. Sales. Tenets of transparency -- Product pricing primer -- Closing the gap, part 1 -- Closing the gap, part 2 -- Just do it.
Subject: Computer software industry.
Computer software industry > Management.

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