Record Details

Catalog Search

Contemporary advertising / Courtland L. Bovée, William F. Arens.

Bovée, Courtland L. (Author). Arens, William F. (Added Author).
Image of item

Record details

  • ISBN: 0256033021
  • Physical Description: xxvii, 629 pages, 45 unnumbered pages : illustrations (some color) ; 28 cm.
  • Edition: 2nd ed.
  • Publisher: Homewood, Ill. : Irwin, 1986.

Content descriptions

General Note:
1 93-9758
Bibliography, etc. Note:
Includes bibliography and index.
Subject: Advertising.

Additional Resources