Shapeholders : business success in the age of activism / Mark R. Kennedy.
- 1 of 1 copy available at Evergreen Indiana.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Zionsville PL - Hussey-Mayfield Memorial||658.408 KENNEDY (Text)||33946003244469||Nonfiction . 2nd Floor||Available||-|
- ISBN: 9780231180566
- ISBN: 023118056X
- Physical Description: xx, 281 pages : illustrations ; 24 cm
- Publisher: New York : Columbia University Press, 
"Columbia Business School publishing."
|Bibliography, etc. Note:||
Includes bibliographical references (pages 243-268) and index.
|Formatted Contents Note:||
Introduction: From the heart of a businessman -- Who are the shapeholders? -- Shapeholders -- Social activists -- The media -- Politicians -- Regulators -- Seven steps to shapeholder success -- Align with a purpose -- Anticipate -- Assess -- Avert -- Acquiesce -- Advance common interests -- Assemble to win -- Pope Francis, a CEO worth emulating.
"Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders, shareholders, employees, and consumers, but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a company but will work hard to curb what they see as bad business practices. And they do so at their own peril. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find profitable, and probable, collaborations to diffuse political tensions. Kennedy's decision matrix helps corporations align their business practices with shapeholder interests, anticipate their demands, and assess changing moral standards so that together they can plan a profitable route forward" --Inside jacket.
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|Subject:||Social responsibility of business.
Corporations > Public relations.
Corporations > Moral and ethical aspects.