Becoming Facebook : the 10 challenges that defined the company disrupting the world / Mike Hoefflinger.
- 1 of 1 copy available at Evergreen Indiana.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|West Lafayette PL - West Lafayette||302.3028 HOE (Text)||31951004271018||Main Floor - New Arrivals||Available||-|
- ISBN: 9780814437964
- ISBN: 0814437966
- Physical Description: x, 244 pages : illustrations; 24 cm
- Publisher: New York, NY : AMACOM, American Management Association, 
|Bibliography, etc. Note:||
Includes bibliographical references (pages 227-229) and index.
|Formatted Contents Note:||
Pt. I. Setting the scene. The bell tolls : half the company it used to be -- Finding your inner Zuck : everything at Facebook starts with Mark Zuckerberg, but it doesn't end there -- pt. II. Challenges on the road from also-ran and Juggernaut. How Facebook turned down 1 billion -- How Facebook became your lens on the world -- How Facebook grows...and grows -- How Facebook built a 10 billion business in three years -- How Facebook goes fast -- How Facebook beat Google -- How Facebook became more than Facebook -- How Facebook plays the long game -- How Facebook wins the talent wars -- How Facebook became the biggest of the the big -- pt. III. The future. Messaging becomes the medium : two more giant apps and an artificial intelligence based on trillions of pieces of data -- Connecting the next billion people : the most questionable business decision for the best reasons -- "Transporting" a billion of us with VR and AR : building the last screen -- What if Facebook "wins"? reknitting the Pangea of the mind -- pt. IV. Parting thoughts. Failure isn't : Facebook doesn't always hit it out of the park, and that's a good thing -- Nothing lasts forever? no technology company is immune to disruption.
"Facebook's founding is legend. In a Harvard dorm, Mark Zuckerberg invented a new way to connect with friends and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness." -- Provided by publisher.
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