The golden secrets of lettering : letter design from first sketch to final artwork / Martina Flor.
- 1 of 1 copy available at Evergreen Indiana.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Zionsville PL - Hussey-Mayfield Memorial Branch||745.61 FLOR (Text)||33946003230849||Nonfiction . 2nd Floor||Available||-|
- ISBN: 9781616895730
- ISBN: 161689573X
- Physical Description: 167 pages : color illustrations ; 25 cm
- Edition: English edition.
- Publisher: New York, New York : Princeton Architectural Press, 
|General Note:|| "Simultaneously published in Germany with the title Lust auf Lettering by Verlag Hermann Schmidt. Verlag Hermann Schmidt 2017" -- title page verso.
Translated from the German.
|Bibliography, etc. Note:|| Includes bibliographical references (page 166).
|Formatted Contents Note:|| Foreword -- Introduction -- Visual storytelling : defining lettering and its difference from calligraphy and type design -- The typographic eye : the importance of observation -- The basics : the DNA of letters -- Tools and their applications : pens, brushes, and other tools -- The lettering designers playground : an overview of lettering styles -- Composition and embellishments : structure, hierarchy, and flourishes -- Sketching letterforms : from rough sketch to refined drawing (and some helpful tips and tricks) -- From analog to digital : vectorizing your lettering -- The finishing touch : adding color and texture -- Work in progress : becoming a professional lettering designer.
|Summary, etc.:|| The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step— from start to finish, from analog to digital—and gives valuable tips about how to make a career as a lettering artist.
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|Subject:||Lettering > Technique.