Specialty shop retailing : how to run your own store Cover Image

Book

Specialty shop retailing : how to run your own store / Carol L. Schroeder.

Record details

ISBN: 0471147214
ISBN: 9780471147213
Physical Description: xv, 352 pages : illustrations ; 24 cm.
Publisher: New York : John Wiley & Sons, [1997]
Copyright: ©1997

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (pages 337-341) and index.
Formatted Contents Note:	Getting started -- Managing your store's finances -- Store design -- Merchandise buying -- Visual merchandising -- Staffing your store -- Customer-friendly policies and services -- Advertising your shop -- Creative promotion and publicity -- Good works are good business -- Managing during tough times -- Looking to the future -- Glossary -- Bibliography -- Index.

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Retail trade > Management.
Specialty stores > Management.
Retail trade > Management.
Specialty stores > Management.
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Location	Call Number / Copy Notes	Barcode	Shelving Location	Status	Due Date
Swayzee PL - Swayzee	658.8 WIL (Text)	76271000004156	Adult Nonfiction	Available	-

Location

Call Number / Copy Notes

Barcode

Shelving Location

Status

Due Date

Swayzee PL - Swayzee

658.8 WIL (Text)

76271000004156

Adult Nonfiction

Available

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Summary

Table of Contents

Author Notes

1 Getting Started

(29)

Market Research

(4)

Are You Ready for Retailing?

(4)

Is a Franchise Right for You?

(2)

Buying an Existing Business

(1)

Writing a Business Plan

(2)

Selecting Your Business Format

(2)

Setting Up a Partnership

(1)

Financing Your Business

(4)

Permits and Licenses

(1)

Finding the Perfect Location

(4)

Naming Your Store

(2)

Developing a Logo

(2)

Where to Get Help

(1)

2 Managing Your Store's Finances

(17)

Setting Up the Cash Registers

(3)

Will That Be Cash, Check, or Charge

(3)

Bookkeeping 101

(4)

Accounting Reports

(2)

Working with an Accountant

(1)

Budgets and Future Planning

(1)

Tips for Taking Inventory

(1)

Setting Up Your Business Office

(1)

The Bottom Line

(2)

3 Store Design

(27)

Establishing a Design Budget

(1)

Remodeling Your Store

(1)

The Design Concept

(2)

The Storefront and Entrance

(3)

Layout

(1)

Flooring Materials

(1)

Wall Treatments

(1)

Lighting

(1)

Ceilings

(1)

Selling on Several Levels

(1)

Deciding What Merchandise Goes Where

(4)

Interior Signage

(1)

The Checkout Area

(3)

Background Music

(1)

Creating an Aromatic Environment

(1)

Storage, Offices, Lounges, and Other Backstage Needs

(3)

4 Merchandise Buying

(42)

Targeting the Typical Customer

(1)

Establishing a Buying Budget

(2)

What to Order

(1)

Determining Quantities

(1)

Buying on Consignment

(1)

Devloping Your Own Products

(3)

Inventory Control

(4)

Seasonal Planning

(5)

Planning for Displays and Promotion

(1)

Where to Look for Merchandise

(1)

Working with Sales Reps

(2)

Buying Trips

(5)

Direct Importing

101

(2)

Credit References

103

(2)

The Purchase Order From

105

(2)

Placing Purchase Orders

107

(2)

Specifying Shipping Preferences

109

(1)

Setting Retail Prices

110

(3)

Developing Vendor Relations

113

(3)

5 Visual Merchandising

116

(25)

Checking In Merchandise

117

(7)

Pricing the Merchandise

124

(2)

Displaying the Merchandise

126

(3)

Maintaining Good Merchandising

129

(1)

Using Shop Windows Effectively

130

(9)

Display Mistakes to Avoid

139

(1)

Visual Merchandising in the Future

140

(1)

6 Staffing Your Store

141

(44)

Do You Need Employees?

141

(1)

Being the Boss

142

(2)

Hiring for Specialized Job Functions

144

(1)

The Role of the Store Manager

145

(1)

Appealing to a Shrinking Workforce

146

(1)

Where to Find Good Employees

147

(1)

The Hiring Process

148

(6)

Government Forms for New Employees

154

(1)

The Employment Agreement

155

(4)

Training the New Employee

159

(1)

The Employee Handbook

160

(3)

Flexible Scheduling

163

(2)

Compensating Employees

165

(4)

Benefits and Perks

169

(6)

Open-Book Management

175

(1)

Employee Evaluations

175

(5)

The Legalities of Firing

180

(1)

The Exit Interview

181

(1)

Creating Team Spirit

182

(3)

7 Customer-Friendly Policies and Services

185

(34)

Motivating Employees to Provide Good Customer Service

187

(3)

Setting Store Policies

190

(7)

Customer Convenience and Comfort

197

(3)

Services Beyond the Ordinary

200

(17)

Evaluating Customer Service

217

(1)

Can You Do It All?

218

(1)

8 Advertising Your Shop

219

(30)

Establishing an Advertising Budget

220

(1)

Targeting Your Market

221

(1)

Choosing the Media You Use

222

(1)

Using an Advertising Agency

223

(1)

Stretching Your Budget through Co-Op Advertising

224

(2)

The World of Print Advertising

226

(5)

Telephone Directory Advertising

231

(1)

Advertising in the Store

232

(3)

Direct Mail: Building a List

235

(6)

Out-of-Home Advertising

241

(1)

Broadcast Media: Radio

242

(1)

Advertising on TV

243

(2)

Riding the Electronic Waves: Advertising on the Internet

245

(1)

Evaluating Your Advertising

246

(1)

Advertising When Sales Are Down

247

(1)

Alternative Uses of Advertising

247

(2)

9 Creative Promotion and Publicity

249

(21)

Sales, Sales, Sales

250

(3)

Promotional Methods and Ideas

253

(5)

Special Events to Attract Customers to Your Store

258

(8)

Publicity and Public Relations

266

(4)

10 Good Works Are Good Business

270

(19)

Charitable Donations: What to Give and Who to Give It To

270

(4)

Fund-raisers and Benefits

274

(1)

Selling Goods That Do Good

275

(1)

Environmentally Sound Retailing

276

(7)

Giving Something Back

283

(3)

Community Leadership

286

(2)

Giving Time

288

(1)

The Rewards of Giving

288

(1)

11 Managing During Tough Times

289

(18)

Insuring Against and Preventing Crime, Disasters, and Other Problems

290

(8)

Customers Can Be Trouble

298

(2)

Personnel Woes

300

(2)

When Your Business Is in Financial Trouble

302

(2)

Responding to Bad Publicity

304

(1)

Keeping an Upbeat Attitude

305

(2)

12 Looking to the Future

307

(16)

Riding the Wave of Success

308

(1)

Small Can Be Beautiful

308

(1)

Multiple Stores: Growing Your Business

309

(4)

Moving On

313

(4)

Life Planning Issues for Specialty Shop Owners

317

(3)

Running the Mature Business

320

(1)

Retailing for the Future

321

(2)

Glossary

323

(14)

Bibliography

337

(6)

Index

343

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