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Specialty shop retailing : how to run your own store / Carol L. Schroeder.

Record details

  • ISBN: 0471147214
  • ISBN: 9780471147213
  • Physical Description: xv, 352 pages : illustrations ; 24 cm.
  • Publisher: New York : John Wiley & Sons, ©1997.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages 337-341) and index.
Formatted Contents Note: Getting started -- Managing your store's finances -- Store design -- Merchandise buying -- Visual merchandising -- Staffing your store -- Customer-friendly policies and services -- Advertising your shop -- Creative promotion and publicity -- Good works are good business -- Managing during tough times -- Looking to the future -- Glossary -- Bibliography -- Index.
Subject: Retail trade > Management.
Specialty stores > Management.
Detailhandel.
Winkels.

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