Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs.
"Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill."--Provided by publisher.
Record details
- ISBN: 0804189935
- ISBN: 9780804189934
- Physical Description: xvii, 457 pages ; 24 cm
- Edition: Fully revised and updated third edition.
- Publisher: New York : Three Rivers Press, [2017]
Content descriptions
General Note: | Previous edition: 2013. |
Bibliography, etc. Note: | Includes bibliographical references (pages [441]-442) and index. |
Formatted Contents Note: | Preface -- Preface to the new edition -- Open your eyes : the invisible argument -- Set your goals : Cicero̕'s lightbulb -- Control the tense : Orphan Annie̕'s law -- Soften them up : character, logic, emotion -- Get them to like you : Eminem̕'s rules of decorum -- Make them listen : the Lincoln gambit -- Use your craft : the Belushi paradigm -- Show you care : Quintilian̕'s useful doubt -- Control the mood : the Aquinas maneuver -- Turn the volume down : the scientist̕'s lie -- Gain the high ground : Aristotle̕'s favorite topic -- Persuade on your terms : the sister frame -- Control the argument : Homer Simpson̕'s canons of logic -- Spot fallacies : the seven deadly logical sins -- Call a foul : Nixon̕'s trick -- Know whom to trust : persuasion detectors -- Find the sweet spot : more persuasion detectors -- Deal with a bully : Socrates' smile -- Get instant cleverness : Monty Python's treasury of wit -- Change reality : bag full of eyeballs -- Speak your audience̕'s language : the rhetorical ape -- Make them identify with your choice : the mother-in-law ruse -- Recover from a screw-up : Apple's fall -- Seize the occasion : Stalin's timing secret -- Use the right medium : the jumbotron blunder -- Give a persuasive talk : the oldest invention -- Capture your audience : the Trump period -- Write a persuasive essay : the French experiment -- Use the right tools : the Brad Pitt factor -- Run an agreeable country : rhetoric̕'s revival -- Appendices: Argument lab ; The tools ; Glossary ; Chronology ; Further reading. |
Search for related items by subject
Subject: | Persuasion (Rhetoric) Debates and debating. |
Available copies
- 6 of 6 copies available at Evergreen Indiana. (Show)
- 1 of 1 copy available at Eckhart Public Library.
Holds
- 0 current holds with 6 total copies.
Other Formats and Editions
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Eckhart PL - Main | 303.342 HEI (Text) | 840191002452862 | Adult Nonfiction - Upper Level | Available | - |