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The everything guide to mobile apps : a practical guide to affordable mobile app development for your business / Peggy Anne Salz and Jennifer Moranz.

Salz, Peggy Anne. (Author). Moranz, Jennifer. (Added Author).
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Series Information

Everything series.

Record details

  • ISBN: 9781440555336 (pbk.) :
  • ISBN: 1440555338 (pbk.)
  • Physical Description: 303 pages ; 24 cm.
  • Publisher: Avon, Mass. : Adams Media, [2013]

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Top 10 things you need to know about mobile apps -- Introduction -- The app defined -- App market by the numbers -- Know your audience -- You are not alone -- What you need to know before building -- Developing your app -- Designing your app -- Personal privacy is paramount -- Testing, testing -- Shop till you drop -- App stores and more -- App monetization models -- Mobile marketing and advertising -- Getting discovered across all channels -- Achieve lasting impact and loyalty -- Get seriously social -- App maintenance -- Success breeds success -- The future of apps.
Summary, etc.:
Are you ready to be part of the mobile app revolution? Salz and Moranz teach you all you need to know about creating a mobile app without breaking your bank account.
Subject: Application software > Development.
Application software > Marketing.

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