Using target audience analysis to aid strategic level decisionmaking / Steve Tatham.

Record details
- Physical Description: 1 online resource (xiii, 51 pages) : illustrations (some color).
- Publisher: Carlisle, PA : Strategic Studies Institute and U.S. Army War College Press, 2015.
Content descriptions
General Note: | "August 2015." Paper version available for sale by the Superintendent of Documents, U.S. Government Publishing Office. |
Bibliography, etc. Note: | Includes bibliographical references (pages 45-51). |
Source of Description Note: | Description based on online resource; title from PDF title page (SSI, viewed August 26, 2015). |
Search for related items by subject
Subject: | United States. Agency for International Development > Public relations. Target marketing. Public opinion polls. Root cause analysis. United States > Armed Forces > Public relations. |