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Using target audience analysis to aid strategic level decisionmaking / Steve Tatham.

Tatham, Steve, 1960- author. (Author). Army War College (U.S.). Strategic Studies Institute, publisher. (Added Author). Army War College (U.S.). Press, publisher. (Added Author).
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Record details

  • Physical Description: 1 online resource (xiii, 51 pages) : illustrations (some color).
  • Publisher: Carlisle, PA : Strategic Studies Institute and U.S. Army War College Press, 2015.

Content descriptions

General Note: "August 2015."
Paper version available for sale by the Superintendent of Documents, U.S. Government Publishing Office.
Bibliography, etc. Note: Includes bibliographical references (pages 45-51).
Source of Description Note: Description based on online resource; title from PDF title page (SSI, viewed August 26, 2015).
Subject: United States. Agency for International Development > Public relations.
Target marketing.
Public opinion polls.
Root cause analysis.
United States > Armed Forces > Public relations.

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