Social selling : techniques to influence buyers and changemakers / Tim Hughes and Matt Reynolds.
- 1 of 1 copy available at Evergreen Indiana.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Morgan Co PL - Martinsville Main Library||658.85 HUG (Text)||78551000528190||Non-Fiction||Available||-|
- ISBN: 9780749478018
- Physical Description: vii, 194 pages ; 24 cm
- Publisher: London ; Kogan Page, 2016.
|Bibliography, etc. Note:||
Includes bibliographical references and index.
"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"-- Provided by publisher.
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|Subject:||Selling > Social aspects.
BUSINESS & ECONOMICS / Sales & Selling.
- Book News
Hughes and Reynolds describe how to sell to top level executives through social media, which they predict will soon be the only way businesses sell to each other. Traditionally, they say, salespeople have to battle their way through layers of underlings before making a case to a decision maker, but social media can go there directly. Their topics include your identity within social networks, talking to strangers, moving from an analogue to a social mindset, selling the idea of social selling and measuring success, and five steps to getting you started. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
- Ingram Publishing Services
The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.