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Social selling : techniques to influence buyers and changemakers / Tim Hughes and Matt Reynolds.

Hughes, Tim, 1965- author. (Author). Reynolds, Matt, 1974- author. (Added Author).
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  • 0 of 1 copy available at Evergreen Indiana.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Morgan County Public Library - Martinsville 658.85 HUG (Text) 78551000528190 Non-Fiction Checked out 12/19/2016

Record details

  • ISBN: 9780749478018
  • Physical Description: vii, 194 pages ; 24 cm
  • Publisher: London ; Kogan Page, 2016.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Summary, etc.: "As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"-- Provided by publisher.
Subject: Selling > Social aspects.
Sales management.
Internet marketing.
Social media.
Customer relations.
BUSINESS & ECONOMICS / Sales & Selling.

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