Social selling : techniques to influence buyers and changemakers / Tim Hughes and Matt Reynolds.
- 1 of 1 copy available at Evergreen Indiana.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Morgan Co PL - Martinsville Main Library||658.85 HUG (Text)||78551000528190||Non-Fiction||Available||-|
- ISBN: 9780749478018
- Physical Description: vii, 194 pages ; 24 cm
- Publisher: London ; Kogan Page, 2016.
|Bibliography, etc. Note:|| Includes bibliographical references and index.
|Summary, etc.:|| "As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"-- Provided by publisher.
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|Subject:||Selling > Social aspects.
BUSINESS & ECONOMICS / Sales & Selling.