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Black ops advertising : native ads, content marketing and the covert world of the digital sell / Mara Einstein.

Einstein, Mara (Author).
Image of item

Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Mooresville PL - Mooresville BUS 659.144 EIN (Text) 37323005283083 BUSINESS Available -

Record details

  • ISBN: 194486900X
  • ISBN: 9781944869007
  • Physical Description: 244 pages ; 20 cm
  • Publisher: New York : Or Books Llc, 2016.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages [209]-244).
Summary, etc.:
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
Subject: Advertising > History.
Internet advertising > History.
Subliminal advertising > History.
Viral marketing > History.

Additional Resources