Catalog

Record Details

Catalog Search



Contagious: why things catch on : book summary [electronic resource].

Berger, Jonah. Contagious. (Added Author). hoopla digital. (Added Author).
Image of item

Record details

  • ISBN: 9782511024010 (electronic bk.)
  • ISBN: 2511024012 (electronic bk.)
  • Physical Description: 1 online resource
  • Publisher: [United States] : Business Book Summaries : 2014.

Content descriptions

Restrictions on Access Note: Digital content provided by hoopla.
Summary, etc.: This work offers a summary of the book: "Contagious: Why Things Catch On" by Jonah Berger. Summary of the ideas in Jonah Berger's book: "Contagious" highlights the six key STEPPS principles that come into play when products or ideas become contagious: - S - Social currency - T - Triggers - E - Emotion - P - Public - P - Practical Value - S - Stories Added- value of this summary: - Save time - Understand the key concepts - Develop your business knowledge To learn more, read the summary of "contagious" and make your product or your idea go viral and get people talking about it.
System Details Note: Mode of access: World Wide Web.
Subject: New products.
Consumer behavior.
Popularity > Economic aspects.
Electronic books.

Additional Resources