Contagious: why things catch on : book summary [electronic resource].
- ISBN: 9782511024010 (electronic bk.)
- ISBN: 2511024012 (electronic bk.)
- Physical Description: 1 online resource
- Publisher: [United States] : Business Book Summaries : 2014.
|Restrictions on Access Note:|| Digital content provided by hoopla.
|Summary, etc.:|| This work offers a summary of the book: "Contagious: Why Things Catch On" by Jonah Berger. Summary of the ideas in Jonah Berger's book: "Contagious" highlights the six key STEPPS principles that come into play when products or ideas become contagious: - S - Social currency - T - Triggers - E - Emotion - P - Public - P - Practical Value - S - Stories Added- value of this summary: - Save time - Understand the key concepts - Develop your business knowledge To learn more, read the summary of "contagious" and make your product or your idea go viral and get people talking about it.
|System Details Note:|| Mode of access: World Wide Web.
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