Play bigger : how pirates, dreamers, and innovators create and dominate markets / Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney.
- 1 of 1 copy available at Evergreen Indiana.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Garrett Public Library||658.4012 RAM (Text)||30010170778917||Nonfiction||Available||-|
- ISBN: 9780062407610 : HRD
- ISBN: 0062407619 : HRD
- Physical Description: xv, 255 pages : illustration, charts ; 24 cm
- Edition: First edition.
- Publisher: New York, NY : Harper Business, .
- Copyright: copyright2016.
|Bibliography, etc. Note:|| Includes bibliographical references (pages 235-246) and index.
|Formatted Contents Note:|| Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter --Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger.
|Date/Time and Place of an Event Note:|| Adult NF Jul2016
|Summary, etc.:|| The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
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