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Play bigger : how pirates, dreamers, and innovators create and dominate markets / Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney.

Ramadan, Al, author. (Author). Peterson, Dave, author. (Added Author). Lochhead, Christopher, author. (Added Author). Maney, Kevin, author. (Added Author).
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Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Garrett Public Library 658.4012 RAM (Text) 30010170778917 Nonfiction Available -

Record details

  • ISBN: 9780062407610 : HRD
  • ISBN: 0062407619 : HRD
  • Physical Description: xv, 255 pages : illustration, charts ; 24 cm
  • Edition: First edition.
  • Publisher: New York, NY : Harper Business, [2016].

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages 235-246) and index.
Formatted Contents Note: Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter --Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger.
Date/Time and Place of an Event Note: Adult NF Jul2016
Summary, etc.: The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Subject: New products.
Strategic planning.
Success in business.

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