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What women want : the global marketplace turns female-friendly / Paco Underhill.

Underhill, Paco. (Author).
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Available copies

  • 2 of 2 copies available at Evergreen Indiana.

Current holds

0 current holds with 2 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Eckhart Public Library - Main 658.8 UND (Text) 840191001858332 Nonfiction - Main Floor Available -
Schricker Main Library 658.8343 UND (Text) 30032010504212 ADULT NON-FICTION Available -

Record details

  • ISBN: 9781416569954 (hb.)
  • Physical Description: 214p. ; 25cm.
  • Edition: 1st Simon & Schuster hardcover ed.
  • Publisher: New York : Simon & Schuster, 2010.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. [205-206]) and index.
Formatted Contents Note: Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mona my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall.
Summary, etc.: Reveals the qualities that make products, spaces, and services relevant to female consumers while tracing how the modern roles of women have evolved and citing the successful examples of major companies.
Subject: Women > United States > Attitudes.
Women > United States > Social conditions.
Women > United States > Economic conditions.
Social influence.

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