- ISBN: 9780143125303 (pbk.)
- Physical Description: 294 pages, 16 pages ; 20cm
- Publisher: New York : Penguin Books, 2013.
- Copyright: ©1999
|Summary, etc.:|| After coming up with a million-dollar idea for promoting a new soda to the Coca-Cola Company, a neophyte in the cutthroat world of L.A. marketing joins forces with a cold-blooded female manipulator to see their concept to fruition.
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|Subject:||Coca-Cola Company > Marketing > Fiction.