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eBay strategies : 10 proven methods to maximize your eBay business / Scot Wingo.

Wingo, Scot. (Author).

Record details

  • ISBN: 0321256166 (pbk.)
  • Physical Description: 303 pages : illustrations ; 23 cm
  • Publisher: Upper Saddle River, N.J. : Prentice Hall PTR, 2005.

Content descriptions

Bibliography, etc. Note: Includes index.
Formatted Contents Note: Why build a great eBay business? -- Building an eBay business foundation -- Introducing the five p's : a strategic eBay framework -- Product -- Price -- Promotion -- Placement -- Performance -- Putting the five p's to work : a case study.
Target Audience Note: 1250 Lexile.
Subject: eBay (Firm)
Internet auctions.

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