Predictably irrational: the hidden forces that shape our decisions / Dan Ariely.
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|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Franklin Co PL Dist. - Laurel PL||330 ARI (Text)||36241000393577||Non-fiction||Available||-|
- ISBN: 9780061353246
- Physical Description: 349 pages: illustrations ; 21 cm
- Publisher: New York, NY : Harper, 2008.
|Formatted Contents Note:||
How an injury led me to irrationality and to the research described here -- The truth about relativity : why everything is relative, even when it shouldn't be -- The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- The cost of zero cost : why we often pay too much when we pay nothing -- The cost of social norms : why we are happy to do things, but not when we are paid to do them -- The influence of arousal : why hot is much hotter than we realize -- The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- The high price of ownership : why we overvalue what we have -- Keeping doors open : why options distract us from our main objective -- The effect of expectations : why the mind gets what it wants -- The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I : why we are dishonest, and what we can do about it -- The context of our character, part II : why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches?
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