Book summary: the 12 week year / Various Authors.
- ISBN: 9782511024287 (electronic bk.)
- ISBN: 2511024284 (electronic bk.)
- Physical Description: 1 online resource
- Publisher: [United States] : Business Book Summaries : 2014.
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Brian P. Moran's and Michael Lennungton's book The 12 Week Year explains that for many companies December is the best sales month of the year as everyone focuses on the "year-end-push" towards annual targets. This summary highlights the importance of periodization - changing your time frame so you make sure every week counts. And it explains how you can achieve in a 12-week period as much as you previously achieved over an entire year.
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Mode of access: World Wide Web.
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