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Invisible influence : the hidden forces that shape behavior / Jonah Berger.

Berger, Jonah, (author.).

Available copies

  • 14 of 14 copies available at Evergreen Indiana.

Current holds

0 current holds with 14 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Adams PL Sys. - Decatur Branch 302.13 BER INV (Text) 34207002014497 Adult Non-Fiction Available -
Bloomfield Eastern Greene Co PL - Bloomfield Main 302.13 BER (Text) 36803000987920 NONFIC Available -
Carnegie PL of Steuben Co - Angola 302.13 BER (Text) 33118000176052 Adult: Nonfiction Available -
Fulton Co PL - Rochester Main Library 302.13 BER (Text) 33187004162141 Nonfiction Available -
Jay Co PL - Portland 302.13 B496 (Text) 76383000442680 Adult Non-Fiction Available -
Jefferson Co PL - Madison Main Branch 302.13 BER (Text) 39391006753857 Nonfiction Available -
Lebanon PL - Lebanon 302.13 BER (Text) 34330512997975 Adult - Non-Fiction Available -
Mooresville PL - Mooresville 302.13 BER (Text) 37323005266781 NONFIC Available -
Morgan Co PL - Martinsville Main Library 302.13 BER (Text) 78551000526586 Non-Fiction Available -
New Castle-Henry County PL - Main 302.13 BERG (Text) 39231033273877 Adult Non-fiction Collection Available -
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Record details

  • ISBN: 1476759693
  • ISBN: 9781476759692
  • Physical Description: vi, 264 pages : illustrations ; 22 cm
  • Edition: First Simon & Schuster hardcover edition.
  • Publisher: New York : Simon & Schuster, [2016]

Content descriptions

General Note:
Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.
Bibliography, etc. Note:
Includes bibliographical references (pages [239]-255) and index.
Formatted Contents Note:
Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work.
Summary, etc.:
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
Subject: Social influence.
Influence (Psychology)
Behavior modification.
Social choice.

Additional Resources