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The 22 immutable laws of branding [electronic resource] / Laura Ries.

Ries, Al. (Author). Ries, Laura. (Added Author). Drummond, David (Narrator) (Narrator). hoopla digital. (Added Author).
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Record details

  • ISBN: 9780062351418 (sound recording : hoopla Audio Book)
  • ISBN: 0062351419 (sound recording : hoopla Audio Book)
  • Physical Description: 1 online resource (1 audio file (8hr., 08 min.)) : digital.
  • Edition: Unabridged.
  • Publisher: [United States] : Harper Collins Publishers : 2014.

Content descriptions

Restrictions on Access Note: Digital content provided by hoopla.
Participant or Performer Note: Narrated by David Drummond.
Summary, etc.: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
System Details Note: Mode of access: World Wide Web.
Subject: Marketing > Decision making.
Branding (Marketing)
Brand name products > Management.
Internet marketing.
Brand name products > Computer network resources.

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