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Onward: How Starbucks Fought for Its Life without Losing Its Soul / Joanne Gordon.

Gordon, Joanne. (Author). Schultz, Howard. (Added Author).

Record details

  • ISBN: 9781609613464 (electronic bk.)
  • ISBN: 1609613465 (electronic bk.)
  • Physical Description: 1 online resource
  • Publisher: [United States] : Rodale : 2012.

Content descriptions

Restrictions on Access Note: Digital content provided by hoopla.
Summary, etc.: In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
System Details Note: Mode of access: World Wide Web.
Subject: Schultz, Howard.
Starbucks Coffee Company.
Coffee industry > United States.
Coffee > United States > Marketing.
Organizational change > United States.
Leadership > United States.
Electronic books.

Additional Resources