Onward: How Starbucks Fought for Its Life without Losing Its Soul / Joanne Gordon.
- ISBN: 9781609613464 (electronic bk.)
- ISBN: 1609613465 (electronic bk.)
- Physical Description: 1 online resource
- Publisher: [United States] : Rodale : 2012.
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|Summary, etc.:|| In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
|System Details Note:|| Mode of access: World Wide Web.
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