Crossing the chasm: marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore.
- ISBN: 9780062262714 (sound recording : hoopla Audio Book)
- ISBN: 0062262718 (sound recording : hoopla Audio Book)
- Physical Description: 1 online resource (1 audio file (9hr., 45 min.)) : digital
- Edition: Unabridged.
- Publisher: [United States] : Harper Collins Publishers : 2012.
|Restrictions on Access Note:|| Digital content provided by hoopla.
|Participant or Performer Note:|| Read by Mike Chamberlain.
|Summary, etc.:|| Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
|System Details Note:|| Mode of access: World Wide Web.
Search for related items by subject
|Subject:||Selling > High technology.
High technology > Marketing.
Technological innovations > Marketing.