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Crossing the chasm: marketing and selling high-tech products to mainstream customers [electronic resource] / Geoffrey A. Moore.

Moore, Geoffrey A., 1946- (Author). Chamberlain, Mike. (Narrator). hoopla digital. (Added Author).
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Record details

  • ISBN: 9780062262714 (sound recording : hoopla Audio Book)
  • ISBN: 0062262718 (sound recording : hoopla Audio Book)
  • Physical Description: 1 online resource (1 audio file (9hr., 45 min.)) : digital.
  • Edition: Unabridged.
  • Publisher: [United States] : Harper Collins Publishers : 2012.

Content descriptions

Restrictions on Access Note: Digital content provided by hoopla.
Participant or Performer Note: Read by Mike Chamberlain.
Summary, etc.: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
System Details Note: Mode of access: World Wide Web.
Subject: Selling > High technology.
High technology > Marketing.
Technological innovations > Marketing.

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