Catalog

Record Details

Catalog Search



Irrational persistence : seven business secrets that turned a crazy startup into a #1 national brand / Dave Zilko.

Zilko, Dave, 1963- author. (Author).
Image of item

Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
North Webster Community Public Library - North Webster 338.7 ZIL (Text) 72436000116113 Adult nonfiction Available -

Record details

  • ISBN: 9781119240082 (hardback)
  • Physical Description: xviii; 170 pages 24 cm
  • Publisher: Hoboken, New Jersey : John Wiley & Sons, [2016]

Content descriptions

General Note: Includes index.
Formatted Contents Note: Machine generated contents note: Prologue Introduction Chapter 1 Find the Courage to Enter the Dark Room Chapter 2 Live by the Ninety-Nine Rule Chapter 3 Search for the Holy Grail Chapter 4 Make Sure You Never Sell Anything Chapter 5 Build A Company Woody Allen Would Be Proud Of Chapter 6 Values are Valuable Chapter 7 If a Fortune 500 Company Calls, Take the Call Epilogue Index .
Summary, etc.: "Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. "-- Provided by publisher.
"Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key -- for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship"-- Provided by publisher.
Subject: Zilko, Dave, 1963-
Garden Fresh (Firm)
Snack food industry > United States.
Businesspeople > United States > Biography.
Entrepreneurship.
Success in business.
BUSINESS & ECONOMICS / Entrepreneurship.

Additional Resources