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Inside Apple: how America's most admired-and secretive-company really works [electronic resource] / Adam Lashinsky.

Lashinsky, Adam. (Author). Lashinsky, Adam. (Added Author). hoopla digital. (Added Author).
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Record details

  • ISBN: 9781611130966 (sound recording : hoopla Audio Book)
  • ISBN: 1611130964 (sound recording : hoopla Audio Book)
  • Physical Description: 1 online resource (1 audio file (6hr., 30 min.)) : digital.
  • Edition: Abridged.
  • Publisher: [United States] : Hachette Audio : 2012.

Content descriptions

Restrictions on Access Note: Digital content provided by hoopla.
Participant or Performer Note: Read by the author.
Summary, etc.: INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the audiobook offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
System Details Note: Mode of access: World Wide Web.
Subject: Apple Computer, Inc.
Computer industry > United States > Management.
Corporate culture > United States.
Success in business > United States.

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