Jab, jab, jab, right hook: how to tell your story in a noisy social world [electronic resource] / Gary Vaynerchuk.
- ISBN: 9782511024126 (electronic bk.)
- ISBN: 2511024128 (electronic bk.)
- Physical Description: 1 online resource
- Publisher: [United States] : Business Book Summaries : 2014.
|Restrictions on Access Note:|| Digital content provided by hoopla.
|Summary, etc.:|| This work offers a summary of the book: Jab, jab, jab, Right Hook: How to Tell Your Story in a Noisy Social World" by Gary Vaynerchuk. Summary of the ideas in Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook". This summary explains that professional boxing is the perfect metaphor for doing business in the social media age. It shows that one should start by building the relationship by providing a high quality micro content with no strings attached (a jab). Once you have delivered a series of jabs, you can present them with an alluring offer (the right hook) to buy something you sell. Nowadays fights are not on jabs alone but most businesses aren't working on perfecting their jabs nearly enough. In fact if you add a little patience and distribute stories and content people like using social media tools, your subsequent attempts to make sales will be far more productive. Added- value of this summary: - Save time - Understand the key concepts - Expand your business knowledge effectively To learn more read Jab, jab, jab, Right Hook
|System Details Note:|| Mode of access: World Wide Web.
Search for related items by subject
Marketing > Social aspects.
Search for related items by series