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Inside content marketing : econtent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism / Theresa Cramer.

Cramer, Theresa, 1981- author. (Author).
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Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Mooresville Public Library - Mooresville BUS 658.872 CRA (Text) 37323005259208 BUSINESS Available -

Record details

  • ISBN: 9781937290061 (paperback)
  • ISBN: 1937290069 (paperback)
  • Physical Description: xi, 172 pages : illustrations ; 23 cm
  • Publisher: Medford, New Jersey : Information Today, Inc., 2016.

Content descriptions

General Note: Includes index.
Summary, etc.: "Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide--it's engaging and perceptive. "-- Provided by publisher.
"Marketers and brands are eager to cash in on the content marketing craze, but relatively few firms are doing it well--just 34% of B2C marketers rank their efforts as effective. Cramer presents tactics and strategies that are working today--including potential minefields and misfires--and describes new roles and opportunities for marketers, publishers, and journalists"-- Provided by publisher.
Subject: Internet marketing.
Online social networks.

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