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Bite-sized marketing : realistic solutions for the overworked librarian  Cover Image Book Book

Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Dowd, Nancy, 1956- (Author). Evangeliste, Mary. (Added Author). Silberman, Jonathan, 1982- (Added Author).

Summary:

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Record details

  • ISBN: 9780838910009 (pbk.) :
  • ISBN: 0838910009 (pbk.) :
  • Physical Description: xi, 140 pages : illustrations ; 26 cm
  • Publisher: Chicago : American Library Association, 2010.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Citation/References Note:
Bklst 03/15/2010
LJ 01/01/2010
Subject: Libraries > Marketing.
Libraries > Public relations.

Available copies

  • 3 of 3 copies available at Evergreen Indiana.

Holds

  • 0 current holds with 3 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Indiana State Library - Indianapolis ISLM Z716.3 .D69 2010 (Text) 00000105066104 General book Available -
Monticello-Union Twp PL - Monticello NF BUSINESS DOWD (Text) 37743001872672 NF BUSINESS Available -
Starke Co PL - Schricker Main Library (Knox) PRO 021.7 DOW (Text) 30032001804738 PROFESSIONAL Available -


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